“If every Business house undertakes Corporate Social Responsibility and decides to invest a certain percent of their profit in developing Rural areas, India will have no hunger, no disease, no illiteracy. The Government alone can’t do this. NGOs and business organizations will have to come together to transform rural India and to bridge the gap between rural and urban India”
GURUDEV SRI SRI RAVISHANKAR
Established in 2001 Sri Sri Rural Development Program Trust (SSRDP) under the aegis of Art of Living operates with the single-minded focus of empowering Rural India. We aim at bringing together the best global practices, corporate thinking and accountability, the highest standards of corporate governance and transparency to create a model of sustainable development, which is a benchmark in the industry and can be replicated at scale.
In SSRDP, we believe every person deserves to lead a more secure, prosperous, and dignified life. With that vision in mind, our mission is to strengthen community-led development initiatives to achieve positive social, economic, entrepreneurship and environmental change across Rural and Urban Regions in India.
With support from donors, volunteers and partners, we empower the economically challenged, through best practices, environmentally sustainable technology and human values. As India’s backbone has always been her villages, and we cannot rise to our true potential without a fundamental transformation in the lives of people in Rural India. At SSRDP we believe that the partnership of rural India with corporates, young urban India, the Government and other foundations is the key to create a permanent and irreversible change for good.
To create a permanent and long-lasting change among lives of 1 million people in rural India in next 5 years.
The 5H program aims at ensuring that every rural area/village has Homes for the homeless, Health care, Hygiene, Human Values and Harmony in diversity. The 5H catalyses social transformation that aims to eradicate poverty, misery, disease and ensure peace and harmony in rural and tribal areas worldwide. The youth from the local community undergo the Youth Leadership Training Program (YLTP). This gives them the skills, motivation and abilities to initiate and lead service projects in their villages and localities based on their needs. Only a strong spiritual foundation brings self-esteem and self – confidence that is unshakable. It is this combination of spirituality, and skills and leadership training that ensures the long-term effectiveness and sustainability of this program. The individuals and communities at the grassroots become self-reliant both socially and economically. Further, the effects are long-term and sustainable.